About

About Decode Daily

Most African business news does one of two things: It buries you in jargon, or it talks down to you. Neither helps.

Decode Daily was built for the professionals in between—the ones making decisions, building businesses, navigating careers, and watching capital flows across 54 countries. The ones who don't need headlines explained like they're five, but also don't have time to decode corporate press releases written in three layers of euphemism.

We exist because governance moves money. Because infrastructure creates (or kills) opportunities. Because a policy shift in Nairobi can change the math for a startup in Lagos. And because most news coverage either misses these connections entirely or assumes you already know them.

We don't.

Three times a week, Monday, Wednesday, Friday at 7 AM WAT, we deliver:

• The dots, connected. Not just what happened, but why it matters and what comes next.
• Intelligence, not content. We're not chasing clicks. We're chasing patterns.
• Clarity without condescension. We assume you're smart. We just give you the context you might not have.

What we cover:
Business moves. Policy shifts. Trade flows. Infrastructure investments. The decisions that determine who gets wealthy and who gets left behind. The African Union strategy that won't make headlines for six months but will reshape markets when it does. The payment system that just went live and will save your business ₦2 million a year, if you know it exists.

What we don't cover:
Listicles. "10 Ways to Entrepreneur Better." Motivational quotes over sunset photos. Recycled press releases pretending to be analysis. Anything that wastes your time.

Who we're for:

• Professionals navigating career pivots.
• Investors tracking where capital is actually moving.
• Founders building across borders.
• Policy watchers who care about implementation, not just announcements.
• Anyone who needs to understand why the African business landscape is shifting, not just that it is.

Who we're not for:
People looking for get-rich-quick schemes. Readers who want their biases confirmed. Anyone allergic to nuance.

Our Philosophy

1. Governance moves money. Elections, policy changes, regulatory shifts, these aren't "politics," they're market signals. We track them.
2. Infrastructure is destiny. Countries building payment rails, data centers, processing plants, and transport networks today will be wealthy tomorrow. Countries that don't, won't.
3. Information is leverage. The people who see patterns early make better moves. That's not luck. That's information asymmetry. We're trying to level that playing field.
4. Africa isn't one story. It's 54 countries, dozens of regional trade blocs, hundreds of industries, and billions of people making trillions of decisions. We don't do "Africa is rising" or "Africa is failing." We do specifics.
5. Clarity is respect. If we can't explain it simply, we don't understand it well enough. And if you need a finance degree to understand our newsletter, we've failed.

Why "Decode"?

Because most African business news is encoded, wrapped in jargon, buried in assumptions, or obscured by agendas. Someone announces a "$500M infrastructure deal" and expects you to know what that means, who benefits, and whether it's real or just an MOU that will never get built.

We decode it. We explain what it actually means for your wallet, your career, your industry. We connect it to the three other moves you might have missed that make this one matter more (or less) than it seems.

That's the work. That's the service. That's why you're here.

What You Can Expect

Monday, Wednesday, Friday at 7 AM WAT:
One main story (deep dive, 600-800 words) + one or two quick hits (150-200 words each). Always clear. Always connected to money, opportunity, or power. Always written like you're smart enough to handle it.

Saturday (occasionally):
Deep dives. Essays. The stories that need more space. The patterns that take 1,500 words to explain properly.

Founder's Reflections (Thursdays, when no newsletter):
Behind-the-scenes thoughts on what we're seeing, what we're learning, and why certain stories matter more than they seem. Raw. Unfiltered. Sometimes wrong, but always honest.

Who We Are

Decode Daily is written and curated by Eyitemi Adebowale (NoOrdinary Eyitemi), a communications and policy analyst who got tired of reading business news that either assumed too much or explained too little.

Before this, Eyitemi spent years watching African professionals, brilliant people, doing important work, make decisions based on incomplete, confusing, or outdated information. Not because they weren't smart. But because the information was encoded in ways that made it inaccessible unless you had the right network, the right education, or the right job title.

This newsletter is the attempt to fix that. To make sense of the moves that matter. To connect the dots before they become obvious. To respect your intelligence by giving you context, not conclusions.

Sometimes we get it wrong. When we do, we say so. But we're always trying to get it right, and to do it in a way that actually helps you make better decisions.

How to Use Decode Daily

• If you're building a business:
  Track infrastructure shifts (payment rails, trade corridors, regulatory changes). These create or kill opportunities faster than market trends.

• If you're navigating a career:
  Watch where capital is moving (new sectors, emerging hubs, policy priorities). Jobs follow investment. Always.

• If you're investing:
  Follow the patterns, not the headlines. Countries building infrastructure today will generate returns tomorrow. Countries making noise today might not.

• If you're just trying to stay informed:
  Read us for 5 minutes, three times a week. You'll know more about what's actually moving across the continent than most people who scroll business news for an hour a day.

Join the Conversation

We're not trying to be the biggest African business newsletter. We're trying to be the smartest.

If that's what you're looking for, if you want intelligence, not content; clarity, not clickbait; patterns, not press releases, then subscribe.

Three emails a week. Always free. Always clear. Always worth your time.

Because the professionals building Africa's future deserve better than headlines that confuse more than they clarify.

Welcome to Decode Daily.
Let's make sense of this thing together.